Web 2.0: Architectures of Participation:
Web 2.0 is a platform of social and cultural interaction in the advanced technologies where users are more interlinked with the internet globally. It is linked with the web applications that feature interactive information sharing, user – centred design, user interface, continuous update, data consumption and the architecture of public participation.
Web applications, social networking sites, video sharing sites, blogs, wikis, portals, web based communities etc are some of the classic examples of Web 2.0. The core concept of Web 2.0 is a whole new generation of ideas and makes internet a platform to mediate the network effect to make up the collective intelligence in an effective manner. The crucial element is the public participation in the management of Web 2.0 whereas; in Web 1.0 the users are connected to the internet but with a limited interaction and engagement with the content.
The word ‘YOU’ has been a vital core here to generate the sense that public are the main instrument in creating market value in the billions. The social networking sites like youtube, facebook, myspace, twitter etc are now worth billions just because by the word ‘YOU’ in it. It is all about customization and socialization that without ‘YOU’ they all are worthless. Today facebook accounts about 100 billion dollars just because of the people’s participation in it. It has been always us that make the value of creating and changing the Web 2.0 from Web 1.0.
Comments and community are the very big parts of Web 2.0. With these concepts, the issues of crowd sourcing, trust, privacy, prosumers, free labour etc has been raised around us. It’s cool to have Web 2.0 around us with lots of perspectives and the notion of Cyberspace within it. But also due to its flexible nature, there arise a lot of questions which are certainly tough to go through it.