Saturday, 5 December 2009

The Videogame Industry.

The Videogame Industry.

Video game! The couple of words that make every person crazy, playful and obviously cheerful. It’s one of the most wonderful and popular creation in the development of Media Industry. Video game is an electronic or computerized game played by manipulating images on a video display or TV screen that involves interaction with user interface to generate visual feedback on a video device.

  The current status of Video game has seen lots of dramatic changes and evolution since its invention in the 1950s. There are debates surrounding over the creation of first video game, as scholars consider the OXO/ Noughts and Crosses (Tic-Tac-Toe) invented in 1952 by Alexander S. Douglas as the first Video game in the industry. After 6 years in 1958, William Higinbotham created an interactive video game known as ‘Tennis for Two' from where the concept of Video game has changed with a status of Video game as a key player in the Media Industry.

During that period, several games like Space war, Corndog and Space travel were introduced which were not so effective in the market. After nearly a decade later in the 1970s, the status of video game was completely turnaround with the likes of the first console in the game ‘Pong’ by the Atari in 1972. It was the first arcade video game with huge widespread success all over. The year 1978 is considered as the ‘Golden Age’ as Midway released the Taito developed game 'Space Invaders' in America with an enormous success that still it is famous for causing shortage of 100 Yen coins in Japan.

 It helps to inspire other companies to invest more and enter the huge market of the industry. Atari (the pioneer of the Video game industry) alone worth 2 billion dollars in the year 1982 as it holds 80% of the market at that time. Pacman was a massive hit for Atari during that time but due to the production of too many badly created consoles caused the fall of the North American Industry and the rise of Japanese company like Nintendo with arrival of new hero ‘Mario’. Later in the year 1985, another hit for Nintendo ‘Tetris’ ruled the market especially for its portable system.

With the arrival of Sony in the industry in the late 80s, the industry saw a fierce rivalry and competition that it results a significant advancement with the arrival of 3D graphics networked multiplayer gaming ‘Doom’. From mid 90s to early 00s there was a battle between the likes of Sega, Sony, Microsoft and Nintendo with Sony becoming the sole winner with the help of extremely hyped Play station.

The late 2000s saw playful well designed consoles with Nintendo, Microsoft and Sony bringing ‘Wii’, ‘Xbox360’ and ‘Play Station 3’ respectively making billion of dollars to their pocket. In the year 2008 there was an approximate 11.7 billion dollars of business in the video game industry. Today the industry is enlarging day to day as the technological advancement further extends its reaches and is just no more a game but a huge commercially globalised industry with a long remarkable history.


Wolf Mark J.P. 2005. The Medium of the Video game. Austin: University of Texas Press

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